Brand assets
Official logo files, colors, and usage rules for Eloy Ventures. Everything on this page is free to use when referring to Eloy Ventures LLC or its products in press coverage, app store listings, partner directories, and vendor records.
The logo
The mark is an EV monogram: an E whose bars lock into a V, read together as an upward chevron. It appears alone as an icon, or with the wordmark in one of three lockups. Use the on-dark version on navy or dark backgrounds; use the mono or white versions only where color printing is unavailable.
Colors
#0B1B3A#D9A441#F6F3EC#1A2238#FFFFFFNavy is the house color and the ground for the tile. Gold is reserved for the V in the mark and for small accents; it never carries body text. Cream is the default page background.
Typography
The wordmark is set in Inter Display SemiBold, uppercase, and is always supplied as outlines — never retype it. Text on our sites and documents uses Inter; where it is unavailable, the system sans-serif is fine.
Using the logo
- Keep clear space around the logo equal to at least a quarter of the mark's height on every side.
- Do not reach for a minimum size below 16 px for the mark or 120 px wide for the wide lockup.
- Do not recolor, rotate, stretch, outline, or add effects to any version. Do not separate the E from the V.
- Do not retype "Eloy Ventures" beside the mark in another font; use the supplied lockups.
- Do not use the logo to imply that Eloy Ventures endorses a product or service it does not publish.
Product brands
Good Take has its own identity, maintained at goodtakeapp.com. When a product logo and the company logo appear together, the product leads and the company logo appears in a "from Eloy Ventures" role at a smaller size.
Names
| Use | Write |
|---|---|
| Company, everyday | Eloy Ventures |
| Legal name, contracts, store listings | Eloy Ventures LLC |
| Publisher line | Published by Eloy Ventures LLC |
| Copyright line | © 2026 Eloy Ventures LLC |